BRANDING AND BRAND IDENTITY

BLAT DE SOL - TRANSFORMING A REGION INTO A BRAND

Capturing the warmth of summer through a minimalist, sensory design.

SECTOR

Cosmetics, Beauty, and Health.

SERVICES

BRAND STRATEGY

VERBAL IDENTITY & STORYTELLING

VISUAL IDENTITY

PACKAGING

ART DIRECTION AND PHOTOGRAPHY

PROJECT

BLAT DE SOL is a high-end sun care brand designed to complement skin and hair care during the summer months. The branding challenge lay in moving sun protection beyond its purely functional role and transforming it into an aesthetic ritual of nourishment and the celebration of a golden glow.

To create its visual universe, we traveled to the La Segarra region in the height of summer, drawing inspiration from the warm, earthy, and minimalist palette of its wheat fields. The result is a pure and sophisticated identity that balances the warmth of the sun with the freshness of skincare—a concept that celebrates the fleeting beauty of summer.

About 6 ears of golden wheat in a field with a blurred background.
Gold-colored "Blat de Sol" sunscreen packaging with instructions for use and a list of ingredients in Spanish.
A hand applying cream to the skin on the abdomen, with beige clothing in the background.
A woman with her hair down and tanned skin, smiling with her eyes closed.
Example of the IYMODE THIN font for headings and the IYMODE Light font for body text and captions, with lowercase letters and numbers from 1 to 0 on a mustard-colored background.
A yellow box containing a product called "Blat de Sol," which is an after-sun facial serum made with natural ingredients. The box features illustrations of wheat and text in English with instructions for use and a list of ingredients.
A bottle of facial serum called "Blat de Sol" on a label, surrounded by golden ears of wheat.

THE BRAND AS A BUSINESS ASSET

THE RETURN OF BRANDING IN YOUR BUSINESS

Discount offer on juices: 40% off, source: IPA / Binet and Field.
A bar chart showing that life expectancy at birth in the United States is 78 years—three times higher than other figures—with the source cited as the Harvard Business Review.
A chart showing a 20% increase in margin; source: Bain & Company.
Chart showing a 23% increase in revenue; source: Marq / Demand Metric.

Let's get to work

together

LET'S TALK ABOUT WHAT YOUR BRAND CAN BECOME

BUILDING BRANDS WITH SOUL

BUILDING BRANDS WITH SOUL

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