BRANDING AND BRAND IDENTITY

KERN – SWISS DESIGN EXCELLENCE IN THE REAL ESTATE SECTOR

We translate the complexity of the PropTech sector into a clean and consistent visual system.

SECTOR

PropTech, Real Estate & Startups

SERVICES

TRENDS

VISUAL IDENTITY

ART DIRECTION

BRAND ACTIVATION

PROJECT

The traditional real estate market has historically been characterized by a lack of transparency, fragmented processes, and excessive bureaucracy. KERN was founded as a tech startup designed to centralize all aspects of real estate—from buying, selling, and renting to investing in real estate assets—in a single platform. The challenge was to design this complex technological infrastructure through a brand that conveyed absolute trust, order, and efficiency, moving away from the classic real estate developer aesthetic.

We drew inspiration from the functionality, geometric precision, and clarity of Swiss industrial design to create a transparent, modular, and accessible identity. We designed a visual system based on data precision and simplicity of form, where each component serves a clear purpose.

A smartphone on a green, wicker-like surface, with the screen on and displaying a welcome message.
A smartphone on a green, wicker-like surface, with the screen on and displaying a welcome message.
A young man smiling while taking a selfie with his cell phone; he is wearing a plaid shirt
Advertisement for a real estate platform called "kerm," which offers services for buying, renting, selling, and investing.
A real estate investment mobile app that displays property listings and investment data in a modern, colorful interface.
A partial view of a cell phone in a dark setting with the screen on, displaying the Kern app.

THE BRAND AS A BUSINESS ASSET

THE RETURN OF BRANDING IN YOUR BUSINESS

Graph showing a 40% decrease in CAC, based on data from IPA and Binet & Field.
Diagram showing that an LTV variable is multiplied by 3
Image with text indicating a 20% increase in margin; source: Bain & Company.
Chart showing a 23% increase in revenue, according to Marq / Demand Metric

Let's get to work

together

LET'S TALK ABOUT WHAT YOUR BRAND CAN BECOME

BUILDING BRANDS WITH SOUL

BUILDING BRANDS WITH SOUL

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