El coste invisible de parecer una marca barata
¿Te has preguntado alguna vez qué piensa la gente cuando ve tu marca por primera vez? “parece asequible”, “es elegante”, “debe ser cara”, “seguro que es ecofriendly”. ¿Y crees que perciben lo que realmente eres?
Social Media Services Aligned with Your Branding: How to Bring Your Brand Guidelines to Your Instagram Feed
A brand guide isn't meant to sit forgotten in a PDF folder on your desktop. The typography, color palette, art direction, and tone of voice that define your business should come to life at the most direct point of contact with your audience: social media.