BRANDING AND BRAND IDENTITY

PECCATO DIVINO - FROM THE CLASSIC RECIPE TO GRAPHIC PROVOCATION.

Reinventing the essence of Italian cuisine through design and provocation. A brand strategy and visual identity created to connect with a new generation.

SECTOR

Gastronomy and the Restaurant Industry

SERVICES

NAMING

VERBAL IDENTITY & STORYTELLING

VISUAL IDENTITY

ART DIRECTION AND PHOTOGRAPHY

GRAPHICS APPLICATIONS

PROJECT

PECCATO DIVINO was created with the ambition to go beyond the classic Italian osteria: a space designed not only for eating pasta, but also for connecting with a nonconformist generation through character and attitude.

To bring the visceral passion of its creators to life, we transformed the cliché of tradition into a narrative rooted in desire, temptation, and unremorseful pleasure. The branding contrasts culinary excellence (the divine) with a provocative, nocturnal spirit (sin), creating a dynamic and irreverent visual universe. A bold identity that defies the industry’s rigid codes to demonstrate that giving in to culinary temptation is the only dogma worth following.

A menu on a table at a restaurant called "Pecato Divino," which serves Italian food and wine, with the dishes and prices clearly displayed, surrounded by food and drinks on the table.
A person holding a rosary with three green beads, wearing white clothing, and a name tag that reads “Peccato Divino Estetica.”
Cover with a burgundy background and white text that reads "Pecatto Divino," with "osteria" in cursive below it.
Red boxes with white lettering that reads “Pecatto Divino” inside a metal container on a marble table.
White ceramic plates featuring a simple design of two hands touching, stacked on top of one another.
A person holding a rosary with olives, next to a book with the text "PECCATO DIVINO" and a cup on a white table.
A person serving a dessert with ice cream, whipped cream, and crunchy toppings on a plate, at a table set with food and drinks, in a restaurant setting.

THE BRAND AS A BUSINESS ASSET

THE RETURN OF BRANDING IN YOUR BUSINESS

Promotional text indicating a 40% discount at CAC, with fonts by IPAs / Binet & Field.
A chart showing that investment in digital marketing is three times higher than in other methods, according to the Harvard Business Review.
20% increase in margin; source: Bain & Company.
Chart showing a 23% increase in revenue, with data sourced from Marq / Demand Metric.

Let's get to work

together

LET'S TALK ABOUT WHAT YOUR BRAND CAN BECOME

BUILDING BRANDS WITH SOUL

BUILDING BRANDS WITH SOUL

We know for sure that if the Knight of #SantJordi had an Instagram profile, it would look like this 😌🌹🐉 Happy Sant Jordi Dayyyyy 🫶
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