BRANDING AND BRAND IDENTITY

RESET - PHYSICAL THERAPY THROUGH CONSCIOUS DESIGN

We challenge the aesthetics of conventional clinical practice by transforming the rigor of diagnosis into a human, clean, and socially conscious artistic vision.

SECTOR

Physical Therapy, Health, and Wellness

SERVICES

NAMING

POSITIONING AND ARCHITECTURE

VISUAL AND VERBAL IDENTITY

ART DIRECTION

BRAND ACTIVATION

PROJECT

Pain goes beyond the body: it disrupts daily routines, rest, and freedom. RESET was founded with the mission of democratizing access to top-tier physical therapy, breaking away from an elitist approach or one focused purely on high-performance sports. The challenge was to move the brand away from the traditional cold, clinical aesthetic and into a realm of calm, precision, and mindful care, inspired by the fluidity and lightness of established disciplines such as Pilates.

We developed a comprehensive strategy and brand book designed to highlight the rigor of diagnosis and personalized treatment, making them accessible and relatable. Through clean art direction, a serene color palette, and an unpretentious visual narrative, we transform the perception of physical health into a daily wellness routine. RESET’s overall message conveys that taking care of your body is not a luxury, but an essential step toward regaining mobility and living without limiting pain.

A page featuring graphic resources and illustrations on visual effects and drawings of hands and people in various poses, with text in Spanish.
A page featuring graphic resources and illustrations on visual effects and drawings of hands and people in various poses, with text in Spanish.
Screen displaying the word "Restart" in English and a reset symbol.
Logo featuring a large letter 'e' with the word 'RESET' in all caps below it.
Two black T-shirts, one with the phrase “MOVEMENT MEANS LIFE” and the other with a logo at the top, as part of a minimalist fashion ad set against a blue sky with clouds.
A young woman wearing black glasses and a gray T-shirt with the phrase "MOVEMENT MEANS LIFE" posing outdoors next to a young man in a black T-shirt who is climbing a concrete staircase.
An image showing options for corrective session appointments: one featuring a face with a person doing a handstand and the text “Everything’s fine! I have a RESET voucher,” and another featuring a body asking “Your body needs a session!” with a QR code below.
Screenshot of a social media profile for RESET, a company specializing in physical therapy and differential diagnosis, featuring posts about massage, exercise, and health, with a blurred background showing a person exercising.

THE BRAND AS A BUSINESS ASSET

THE RETURN OF BRANDING IN YOUR BUSINESS

Chart showing a 40% reduction in CAC, source: IPA / Binet & Field.
Chart showing a threefold increase in LTV, sourced from the Harvard Business Review.
Text indicating a 20% increase in the margin; source: Bain & Company.
Chart showing a 23% increase in revenue, source: Marq / Demand Metric.

Let's get to work

together

LET'S TALK ABOUT WHAT YOUR BRAND CAN BECOME

BUILDING BRANDS WITH SOUL

BUILDING BRANDS WITH SOUL

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