BRANDING AND BRAND IDENTITY

THINK COLLECTIVE - BREAKING AWAY FROM TRADITIONAL ACADEMIC AESTHETICS

A challenge focused on building a scalable, accessible, and co-learning-oriented visual universe that conveys the energy of collective learning.

SECTOR

EdTech, Co-Learning, and E-Learning

SERVICES

VISUAL IDENTITY

VERBAL IDENTITY

BRAND STRATEGY

TRENDS

GRAPHICS SYSTEM

BRAND ACTIVATION

PROJECT

Higher and continuing education has historically been characterized by rigid structures, solemn academic aesthetics, and barriers to access. Think Collective was founded as a digital co-learning startup dedicated to building knowledge collectively and making learning accessible to people of all backgrounds, from young people to seniors. The strategic challenge required a complete departure from the traditional university model to create an open, vibrant space for knowledge capable of scaling organically on an international level.

We developed a digitally native brand identity characterized by a contemporary, inclusive, and extremely flexible graphic system. Through a high-impact color palette (Soft Lime and Slate Noir), clean typography, and a modular compositional language that captures the idea of community, we created a brand that is highly adaptable to both digital environments and physical media.

Think Collective logo featuring a symbol of an interlaced pattern of lines on a light green background, with the text “Think Collective” in black letters and “Educational hub” in small gray letters.
Color swatches in blocks: Soft Lime, Slate Noir, Ivory Mist, and another unnamed shade, with their respective HEX, RGB, and CMYK codes.
Text on a dark background that reads: Our mission is to build knowledge together and make learning accessible to everyone.
A poster with a yellow background and text in bold that reads "Think Collective," mounted on a concrete wall with wooden accents.
Three smartphones floating in the air—one with a stylus pointing at a screen displaying a learning app, another with a welcome screen, and the last one with a greeting message in English.
A yellow poster on a building with classical columns that reads "The Power of Collective Thought," featuring two line diagrams—one intricate and the other simple—set within a decorated architrave structure.

THE BRAND AS A BUSINESS ASSET

THE RETURN OF BRANDING IN YOUR BUSINESS

Image with text indicating a 40% reduction in CAC; source: IPA / Binet & Field.
Chart showing that customer LTV increases threefold, according to the Harvard Business Review.
Text in the image that reads '+20% Margin, source: Bain & Company.'
Chart showing a 23% increase in revenue, source: Marq / Demand Metric.

Let's get to work

together

LET'S TALK ABOUT WHAT YOUR BRAND CAN BECOME

BUILDING BRANDS WITH SOUL

BUILDING BRANDS WITH SOUL

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