BRANDING AND BRAND IDENTITY

VOLTIO - REWRITING THE STORY OF SPECIALTY COFFEE

We blend the authenticity of the countryside with the rhythm of the city. We designed a nonconformist brand to stand out in a homogeneous market.

SECTOR

Coffee, Urban, and Lifestyle.

SERVICES

NAMING

VERBAL IDENTITY & STORYTELLING

VISUAL IDENTITY

PACKAGING

MERCHANDISING

ART DIRECTION AND PHOTOGRAPHY

PROJECT

Voltio was born out of a clear challenge: to transform a single-origin farm-direct coffee into a young, vibrant, and urban cultural icon. Beyond communicating its direct-to-consumer model, our goal was to break away from the austere and pretentious aesthetic of traditional specialty coffee, infusing pure energy into every touchpoint.

Through a high-contrast identity based on electric neon green and street-style analog art direction, we connect the authenticity of the countryside with the rhythm of the city. From functional packaging to everyday objects, the visual system captures real, unfiltered moments, positioning Voltio not just as a coffee brand, but as a daily catalyst for energy and movement.

Coffee beans in a sack being emptied into a metal container.
Coffee beans in a sack being emptied into a metal container.
A "Voltio" brand coffee package, featuring roasted coffee and Arabica coffee beans, set against a black background with green lighting.
A green thermos with a metal lid and a straw, placed on a black chair. Green tile background.
Green text on a dark background promoting single-origin coffee, highlighting the quality and pure energy of VOLTIO.
Voltio logo with green text and a lightning bolt symbol in the center of the text
A green background with the text "Voltio" in black, featuring a lightning bolt symbol in place of the letter "o."
A green lightning bolt icon on a black background.
A green background with a black symbol in the center that looks like a lightning bolt or a stylized letter S.
Two people in a coffee shop setting: a happy woman wearing yellow sunglasses, smiling and holding a cup, and a man wearing a baseball cap, drinking from the same cup.
Two people hugging and smiling; one of them is holding a glass with a drink and a straw.

THE BRAND AS A BUSINESS ASSET

THE RETURN OF BRANDING IN YOUR BUSINESS

A graph showing a 40% decrease in the CAC, based on data from the IPA and Binet & Field.
A bar chart with the text "x3" highlighted, indicating an increase, accompanied by the text "LTV" and the source "Harvard Business Review."
Chart showing a 20% increase in margin, sourced from Bain & Company.
A chart showing a 23% increase in revenue, with the source listed as Marq / Demand Metric.

Let's get to work

together

LET'S TALK ABOUT WHAT YOUR BRAND CAN BECOME

BUILDING BRANDS WITH SOUL

BUILDING BRANDS WITH SOUL