BRANDING AND BRAND IDENTITY
VOLTIO - REWRITING THE STORY OF SPECIALTY COFFEE
We blend the authenticity of the countryside with the rhythm of the city. We designed a nonconformist brand to stand out in a homogeneous market.
SECTOR
Coffee, Urban, and Lifestyle.
SERVICES
NAMING
VERBAL IDENTITY & STORYTELLING
VISUAL IDENTITY
PACKAGING
MERCHANDISING
ART DIRECTION AND PHOTOGRAPHY
PROJECT
Voltio was born out of a clear challenge: to transform a single-origin farm-direct coffee into a young, vibrant, and urban cultural icon. Beyond communicating its direct-to-consumer model, our goal was to break away from the austere and pretentious aesthetic of traditional specialty coffee, infusing pure energy into every touchpoint.
Through a high-contrast identity based on electric neon green and street-style analog art direction, we connect the authenticity of the countryside with the rhythm of the city. From functional packaging to everyday objects, the visual system captures real, unfiltered moments, positioning Voltio not just as a coffee brand, but as a daily catalyst for energy and movement.
THE BRAND AS A BUSINESS ASSET
THE RETURN OF BRANDING IN YOUR BUSINESS
Let's get to work
together
LET'S TALK ABOUT WHAT YOUR BRAND CAN BECOME